Melissa's Blog
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Before every personal branding session, I hop on a quick Zoom call with my client to get to know who they really are. It’s one of my favorite parts of the process. I always ask a few simple but powerful questions like: “Why do you do what you do?” “Why should someone choose you over […]
A behind-the-scenes look at bringing this creative floral designer’s vision to life through intentional branding photography When floral artist Lisa Waters of “I Can Buy Myself Flowers” reached out to me about her need to update her website with professional brand images, I knew we were going to create something special together. In fact I […]
Sometimes the most valuable lessons come from changing course. Back on June 25th of this summer, I shouldered my pack and set off on what was supposed to be a 500-mile adventure. My husband and I were setting out to thru-hike the Colorado Trail (CT). Although we were experienced backpackers, we had never undertaken a […]
In today’s digital marketplace, your visual brand is your first handshake, your initial conversation, your “silent pitch.” Before I ever pick up my camera, we have a conversation. A meaningful discussion about your business, your dreams, and the story you want to tell. My Approach: I Begin With the Brand Identity When a client comes […]
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